Building Design Research in Scale-ups

with Ioanis Hristodoulou

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Trusted Partner

Of big and ambitious orgs

Our strength lies in our people. We offer unparalleled access to a foremost community of Design Thinkers.

“Torii has proven themselves as a valuable partner time and again.”

Auspost Design Leader

Why Torii

Why Our Clients Choose Torii


We understand and embrace Agile Ways of Working.

Our practitioners aren’t constrained by rigid scope.

Design Centricity

Being uniquely design centric, we prioritise the needs of Design Leaders and Practitioners.


The practitioner performs as part of your team, within your governance frameworks, while also benefiting from Torii’s award winning Support Framework.


Our relationship and Value-Driven approach to delivery and pricing.


Design Leaders choose Torii because we make it easy from start to finish.



With Torii you have access to a leading Community and network, this includes: Product Designers, UX Designers, UI Desigers, and Service Designers.


Our UX Researchers bring with them experience collaborating with Designers and others, using moderated and unmoderated techniques to inform design decisions.


Our Content Designers and Writers bring Agile delivery and team collaboration experience. They craft compelling narratives that align with your brand voice, business and design goals.

Team augmentation at its finest

As a leading digital Design Practice, we specialize in Team Augmentation, providing specialised services that cater to your unique needs and challenges.

Coles Group

Retail Revamped

Coles benefits from the full range of Torii’s expertise across Design, Research, and Content.

Over 3 years, our Product Designers and Content Writers support the ongoing efforts across Web and App, including the delivery of an entirely new Website launched fully in 2023. Our Lead Product Designer led the implementation of a lean Product Design process for the App.

Our Service Designers lead wide reaching strategic initiatives impacting experiences in-store and out, undertaking workshops and customer contextual inquiry activities.

Our Senior Researcher supports the Product Designers, carrying out moderated interviews and diary studies, while also crafting an insights toolkit that the Coles Design team utilise independently.

Service Victoria

App to Support All Victorians

Torii’s Senior Product Designers supported Service Victoria through the COVID crisis and in the development of future roadmaps. They led design in the ‘Product Shaping’ teams, reporting into the Executive committee.

The goals included:

  • Support the delivery of mission critical initiatives.
  • Define the future of the App, beyond COVID.
  • Guide the positioning of the app in relation to other government services.

Our people also assisted with standardising a consistent design and delivery process, founded on Agile and Lean. They orchestrated a design process with Discovery and Definition phases, bringing Executive, Product, and Delivery teams on the journey.

The result was an increased level of collaboration, and digital experiences achieving SUS scores of 80 and above, for all major features, and Accessibility to AA levels.

Australia Post

Productising Postal Services

70% of Auspost customer enquiries regard parcel tracking. More parcel deliveries means more support-related traffic overall. This increases the importance of Customer Self Service. Negative experiences reflect negatively on NPS and similar measures.

We partnered with Auspost to boost internal Design and Content capacity and capability focused on improving Customer Self Service channels.

Our Product and Content Designers set to work to uplift customer notifications, dashboards, and Help Centre.

Our people followed an Agile process, continually iterating on the challenge “How might we collaborate more, delivering improvements more quickly and efficiently?”

The work Toriians crafted and led improved Parcel Tracking, Help Centre utiliity and Accessibility, and Chatbot continuous improvement.

News Corp Australia

Leading a Transformation

Legacy news brands must now compete fiercely with new and emerging information and news sources.

Sydney-based News Corp engaged Torii to place Design talent to Lead an experience design transformation, bringing together disparate experiences across the portfolio.

Our UX Lead commenced Google Ventures style Design Sprints which broke down silos and established new concepts and patterns. These were tested and iterated with users.

This process evaluated sign-up and pricing models, surfacing bundling opportunities.

We then turned our attention to internal user experiences, The output is a bespoke suite of tools for Editors, optimised for productivity.

In 2024 our Senior Product Designer is leading a Design System uplift, employing an innovative approach for seamless reskinning across dozens of brands used by 18 million users.

Jin Lee

“Collaboration is a key ingredient when it comes to successful design.”

Design Lead

In my 20 years as a UX professional I have been able to flex in all aspects of the design process — UX, UI, Research, Project Management, Strategy, and Stakeholder Engagement.

My clients are vast and have included: CBA, Macquarie, WooliesX, Qantas, Harvey Norman, Carsguide, IBM, and most recently Newscorp.


Stakeholder Engagement
Design Sprints
UX/UI Design
Thought Leadership

Christina Grimaldi

“Everyday, I work to deliver exceptional customer experiences. And I love it.”

Senior Product Designer

I have had the pleasure of working with some of Australia’s most successful brands including Coles, SEEK, Aesop, Country Road Group, and Bunnings Warehouse.

Everyday I work closely with PMs, Developers, UX Researchers, UX Designers, UI Designers, Internal and External Stakeholders to deliver exceptional customer experiences, while coaching and mentoring others.


End-to-end UX/UI Design
UX Research/Testing
Developer Handover
Stakeholder Engagement

Andrew McKenna

“My passion is leading designers towards user centric solutions.”

Senior UX Researcher

I have 15 years professional experience as a Researcher and Designer for large corporates and start-ups. Examples: Coles, Telstra, Symplicit, Pearson, Rentwolf, City of Melbourne.

I am experienced in moderated and unmoderated techniques. I also specialise in empowering others to conduct their own research.


UX Research
Agile and Robust methods
Data Synthesis
Reporting and Presenting
Workshopping and Collaboration

Lara Moor

“My focus is on understanding the world and in helping to shape the future.”

Service Designer

I help organisations and teams understand the ins and outs of their problem and collaborate to create sustainable solutions. I lead teams to turn research and insight into significant experiences, strategies, products and services.

My clients include Coles, RACV, Australian Unity, State Government, NAB, and others.


Workshopping and Collaboration
Stakeholder Engagement
Service Mapping / Blueprinting

Taelor Carmichael

“I give your users the right content, in the right place, at the right time.”

Content Designer and Writer

My clients have included Coles, State Government, Atlassian, Sendle, MYOB, and others.

I employ user and customer empathy mapping, journey mapping, content auditing, and other techniques to identify the right problems and opportunities. I use my Content Writing and Design craft to deliver best in class experiences.


Information Architecture
Content Design & UI
Issue/Opportunity Prioritisation
Stakeholder Engagement

Our Mission & Values

Award Winning...

“Torii are in the Top 50 Most Rewarding Companies to Work For in Australia”

– Hyer Culture Changers Award

Out of 1000+ companies assessed, 50 were selected for a Culture Award. Torii won alongside power weights such as Canva.

The award is based on several factors including practitioner sentiment. It reflects the strength and relevance of our Support Framework and our Mission: Support Design Thinkers to be the best version of themselves.