In my latest interview, David Mulholland from Flybuys shares his insights on the evolving role of AI in design. As a seasoned product designer, David emphasises the importance of problem-solving and user-centric approaches in addressing intricate design challenges. He advocates viewing AI as a valuable partner in the design process, enhancing efficiency and pattern recognition rather than replacing the nuanced human touch.

Join us as David delves into the critical practice of rigorously testing AI tools to uncover their limitations, ensuring they meet customer needs before full-scale implementation. He underscores the necessity of adopting a “test and learn” approach and fostering collaboration within design teams to leverage AI effectively.

This conversation also highlights key AI tools like Bing Chat and ChatGPT, concluding with a thoughtful discussion on humans’ unique strengths to design—elements that AI cannot replicate. Through this dialogue, we gain a deeper understanding of how AI tools can complement the expertise and creativity of design professionals, reinforcing Torii Consulting’s commitment to innovative and empathetic design solutions.